Well tonight they turned floodlights on to illuminate the advert (for FCUK.com). They have been angled towards the poster, but I can still kind of read comfortably in my living room with the blinds open and lights off.
This was taken at 11pm - look how much brighter it is!
There has also been a planning request to convert the offices on the ground floor of my building into shops. I need to remember to go to the council planning department to check these out and make sure that it doensn't involve major changes to the access to my flat!